Automation allows us complete clients’ profiles by obtaining more and more precise data. This formula lets us know in which stage of the purchase decision is the tourist at every moment, and offer appropriate offers for each one of these stages.
How do we do this, you might ask. The answer is by listening! Listening to what they tell us through intelligent forms; then analysing what they do, detecting what information has brought their attention; and lastly, looking in the internet new data that enrich their profiles.
This enriched profile together with the purchase analysis in any associated campaign through cross selling, allows us microsegment those profiles and apply automatic response systems.