Data and trends analysing, facts learnt from statistics and applied to the offer of tourist services allow us to reach a very precise and effective microsegmentation.
We can analyse the diversity of tourist profiles and personalise the offer in order to optimise conversion ratios and get higher satisfaction from tourists.
With Business Intelligence techniques we collect information every second, store and contrast it, generate valuable knowledge and update our marketing strategies in real time. We analyse each click and accumulate them, learn how each tourist moves and use that information to group it into precise and enriched microprofiles that allow us predict the tourist’s behaviour and send a personalised message in the right moment and channel.
